Timeless Elegance: Unveiling the Top 20 Luxury Watch Brands

In the world of luxury and precision, wristwatches are not just about telling time; they are symbols of history, craftsmanship, and status. From the sleek designs that grace the red carpets to the intricate mechanisms that showcase horological innovation, luxury watches are a blend of art and engineering. In this blog, we dive into the fascinating world of haute horlogerie to bring you the “Top 20 Luxury Watch Brands of 2023.” These brands have transcended time and trends, earning their place on the wrists of connoisseurs and celebrities alike. From the impeccable craftsmanship of Swiss legends to the bold innovation of modern watchmakers, join us on a journey to explore the epitome of luxury, heritage, and precision that define the finest watch brands in the world.

Top 20 watch brands in the world

The top 20 watch brands in the world as of 2023 are renowned for their craftsmanship, innovation, and prestige. Here’s an overview:


Synonymous with prestige and exceptional craftsmanship, known for models like the Submariner.

Rolex models and prices

Rolex offers a diverse range of models in 2023, each with varying prices. The starting retail prices for some of the popular Rolex models are as follows:

  • Rolex Submariner: Begins at $9,100, known for its diving capabilities and iconic status in the James Bond films.
  • Rolex GMT Master: Starts at $10,700, a sought-after model for tracking multiple time zones.
  • Rolex Oyster Perpetual: The most affordable Rolex, with prices starting at around $6,400.
  • Rolex Daytona: Known for its association with actor Paul Newman, starts at $15,100.
  • Rolex Sea-Dweller: Designed for deep-sea exploration, begins at $13,250.
  • Rolex Explorer: Ideal for adventurers, with a starting price of $7,250.
  • Rolex Milgauss: Initially designed for scientists, starts at $9,300.
  • Rolex Datejust: An iconic model with an automatic date function, starts at $7,700.
  • Rolex Sky-Dweller: Features a dual time zone display, with prices starting at $15,650.
  • Rolex Day-Date Presidential: Known for its luxury and association with world leaders, starts at $38,500.
  • Rolex Yacht-Master: A watch for sailing enthusiasts, starting at $11,500.

These prices are for new models, and the pre-owned market may offer different pricing based on the model’s condition, rarity, and other factors. Link for a deep dive into the Rolex watch brand.

Patek Philippe

A symbol of exclusivity and refinement, recognized for intricate complications.

Patek Philippe models and prices

Patek Philippe watches range in price from approximately $21,000 to $485,000, depending on factors such as materials, complications, popularity, and complexity. For example, the Patek Philippe Nautilus starts at an MSRP of $34,890 for the stainless steel 5711 reference and can go as high as $134,840 for the 5740/1G reference. The average Nautilus price is around $60,000 MSRP. Other collections, like the Calatrava, start at $24,600 MSRP, and the Grand Complications collection starts at $92,260 MSRP, with some models reaching up to $485,000 MSRP. The pricing reflects the handmade quality and high demand for these luxury timepieces.

Here’s a brief overview of some specific Patek Philippe models and their prices:

  • Nautilus 5711/1A: $34,890 MSRP
  • Nautilus 5712/1A: $44,950 MSRP
  • Nautilus 5712R: $49,910 MSRP
  • Calatrava 5196J: $24,600 MSRP
  • Calatrava 5196R: $24,600 MSRP
  • Calatrava 5196G: $24,600 MSRP
  • Complications 5212A: $35,480 MSRP
  • Grand Complications 5327J: $92,260 MSRP
  • Aquanaut 5167A: $21,650 MSRP
  • Golden Ellipse 5738R: $34,070 MSRP

These prices are approximate and subject to change. Link for a deep dive into the Patek Philippe watch brand.


Famous for precision and history in space exploration, with iconic lines like the Speedmaster.

Omega models and prices

Omega watches offer a range of prices, typically between $5,200 to $7,150 MSRP. This includes popular models like the Seamaster 300m, Planet Ocean, Aqua Terra, and Speedmaster Professional. Prices can vary greatly depending on the specific model, materials, and features. For instance, the Aqua Terra 150m starts at $5,500 MSRP, while the Speedmaster Professional, also known as the Moonwatch, begins at $5,350 MSRP. The higher-end models, such as certain references in the Seamaster and Constellation collections, can reach up to $60,000 or more.

Here are some specific Omega watch models with their prices:

  • Omega Aqua Terra 150m: Starts at $5,500 MSRP. Models like Ref. are priced at $6,300 MSRP.
  • Omega Speedmaster Professional (Moonwatch): Prices begin at $5,350 MSRP, with versions like Ref. 310. priced at $6,300 MSRP.
  • Omega Seamaster 300m: Starts at $5,400 MSRP. Certain models, such as Ref., are priced at $5,400 MSRP.
  • Omega Planet Ocean 600m: Prices start at around $6,450 MSRP, with models like Ref. priced at $6,550 MSRP.

Link for a deep dive into the Omega watches.

Audemars Piguet

Celebrated for its innovative designs, especially the Royal Oak collection.

Audemars Piguet models and prices

Audemars Piguet offers a range of luxury watch models with varying prices. Some of the popular models include:

  • Royal Oak: Starting from approximately $14,232.
  • Royal Oak Offshore: Starting from around $22,542.
  • Jules Audemars: Prices begin at about $11,695.
  • Edward Piguet: Starting from approximately $5,413.
  • Royal Oak Chronograph: Starting from around $40,765.
  • Royal Oak Concept: Prices start from approximately $169,550.
  • Royal Oak Dual Time: Starting from around $29,725.
  • Royal Oak Offshore Diver: Starting from approximately $23,433.
  • Royal Oak Perpetual Calendar: Starting from around $113,494.
  • Royal Oak Selfwinding: Prices begin at about $31,485.
  • Royal Oak Tourbillon: Starting from approximately $122,999.

Link for deep dive into AP watches.

Vacheron Constantin

One of the oldest watchmakers, known for traditional craftsmanship and elegant designs.

Vacheron Constantin models and prices

Vacheron Constantin offers a range of luxury watch models, each with distinct pricing. Some examples include:

  • The Vacheron Constantin Fiftysix model, which has a starting price of around $14,699.
  • The Vacheron Constantin Historiques 222, priced at approximately $85,999.
  • The Vacheron Constantin Patrimony Contemporary, available for about $19,999.
  • The Vacheron Constantin 222 (2022 model), which costs around $88,000.

Link for a deep dive into the Vacheron Constantin watches.

TAG Heuer

Known for sporty chronographs and a rich history in motor racing.

TAG Heuer models and prices

TAG Heuer offers a range of models with varying prices in 2023. Some of their popular models include:

  • TAG Heuer Carrera: Starting from approximately $1,712.
  • TAG Heuer Aquaracer: Starting from around $1,184.
  • TAG Heuer Formula 1: Prices begin at about $946.
  • TAG Heuer Monaco: Starting from approximately $4,557.
  • TAG Heuer Link: Priced from around $1,511.
  • TAG Heuer Connected: Starting at about $1,356.
  • TAG Heuer Aquaracer Lady: Starting from around $1,265.
  • TAG Heuer Autavia: Prices begin at about $2,205.
  • TAG Heuer Carrera Lady: Starting from approximately $1,678.
  • TAG Heuer Monza: Priced from around $4,891.

Link for deep dive into TAG Heuer watches.

IWC Schaffhausen

Recognized for Swiss precision and timeless elegance.

IWC Schaffhausen models and prices

IWC Schaffhausen offers a variety of luxury watch models with different price points in 2023. For instance, the IWC Big Pilot 43 Black Dial IW329301 is priced at approximately $7,695, while the IWC Pilot Chronograph Top Gun, a new 2023 model, is available for around $7,600. These prices are indicative and subject to change based on the specific model, features, and market conditions.

Link for a deep dive into the IWC Schaffhausen watch brand.


Famed for its luxurious jewelry and watches, including the classic Tank.

Cartier models and prices

Cartier offers a variety of watch models, each with unique styles and pricing. Here’s an overview of some popular models and their prices as of 2023:

  1. Cartier Santos Medium (ref. WSSA0029): This watch has a 35.1mm diameter case and an 8.83mm thickness. It features an Art Deco design, a white dial with Roman numerals, and the Cartier 1847 MC in-house movement. It’s water-resistant up to 100m and is priced at $7,050.
  2. Cartier Tank Must Large (ref. WSTA0041): A dress watch with a case size of 33.7mm x 25.5mm and a thickness of 6.6mm, it’s controlled by a quartz movement. This model is ideal for formal wear and costs $3,100.
  3. Cartier Ronde Must 40mm (ref. WSRN0032): With a 40mm case diameter and a 9.62mm thickness, this model is considered unisex and is priced at $3,950.
  4. Cartier Ballon Bleu 40mm (ref. WSBB0039): Known for its rounded edges and polished steel casing, this model is priced at approximately $8,495.
  5. Cartier Tank Américaine: This line includes 11 new models in stainless steel and rose gold, available in mini, small, and large sizes. The mini and small models come with quartz movements, while the large models feature the new automatic caliber 1899 MC.
  6. Santos-Dumont: The collection includes new XL models in precious metals with spectacular dials. These are limited editions, with each model produced in a run of 200 pieces.
  7. Cartier Tank: Prices for new Cartier Tank watches start from around $2,500 to $3,500 for entry-level models. More intricate and high-end versions can exceed $20,000.
  8. Cartier Pasha: Starting prices for stainless steel models with a quartz or automatic caliber begin from $5,300. More exclusive models, like the Pasha de Cartier Serti Vibrant watch, can cost around $206,000.

These prices provide a general idea, but it’s important to note that the cost can vary based on the specific model, materials, and features.

Link for a deep dive into Cartier watches.


Known for the innovative Reverso and high-quality watchmaking.

Jaeger-LeCoultre models and prices

Jaeger-LeCoultre offers a diverse range of luxury watches, each with unique features and pricing. For example, the Jaeger-LeCoultre Master Ultra Thin Moon 39mm from the Master collection is priced at approximately $10,310. Prices can vary widely depending on the model and complexity of the watch. For instance, basic models like the Jaeger-LeCoultre Reverso start around $4,750, while prices for the brand’s Master collection begin at about $8,600. Some of the high-end models, particularly those from the Hybris Mechanica collection, can reach over $1 million.

Link for a deep dive into Jaeger-LeCoultre watches.


Renowned for aviation-related timepieces and precision chronographs.

Breitling models and prices

Breitling, known for its high-quality watches, released several new models in 2023, each with distinct features and pricing. Here’s an overview:

  1. Breitling Premier B01 Chronograph 42: This collection, notable for its vintage dress watch style, now includes Breitling’s in-house Calibre B01 movement. The new 2023 models offer a variety of dial and strap/bracelet options, with prices typically ranging between $9,100 and $9,500 MSRP.
  2. Breitling Top Time: The 2023 Breitling Top Time editions are designed to honor iconic cars like the Ford Thunderbird, Chevrolet Corvette, Ford Mustang, and Shelby Cobra. These watches also feature the in-house B01 movement and continue the legacy of this niche market favorite.
  3. Breitling Avenger Automatic 42: This series includes standard three-handed, time-and-date models crafted from stainless steel. These watches, with a case diameter of 42mm, are powered by the Caliber 17 automatic movement. They are available in different dial colors and strap options, including stainless steel bracelets and military leather straps. The three-handed models are priced at around $4,600 on a strap and $4,850 on a bracelet.
  4. Breitling Avenger Automatic GMT 44: Larger than the three-handed models, these GMT watches feature bidirectional bezels with 24-hour markings and the COSC-certified Breitling Caliber 32 automatic GMT movement. Prices for the Avenger Automatic GMT 44 watches are around $5,250 on a strap and $5,500 on a bracelet.
  5. Breitling Avenger B01 Chronograph 44: These chronograph models are available in stainless steel with various dial colors. They feature the Breitling Caliber 01 automatic chronograph movement and are priced at $8,000 on a strap and $8,250 with a bracelet.
  6. Breitling Avenger B01 Chronograph 44 Night Mission: A variant of the chronograph models with cases made from black ceramic and titanium, these watches have a slightly different aesthetic and are priced at $9,300 for the yellow dial version and $9,500 for the forged carbon dial version.

These prices provide a snapshot of Breitling’s offerings for 2023.

Link for a deep dive into Breitling watches.


Famous for its craftsmanship and the iconic Fifty Fathoms dive watch.

Blancpain models and prices

Blancpain offers a variety of luxurious watch collections, each featuring distinctive designs and pricing. Here’s an overview of some of their notable collections and models as of 2023:

  1. Blancpain Fifty Fathoms Collection: This iconic collection, known for its durable dive watches, includes various models ranging from simple time-only versions to gem-set tourbillons. Prices start around $17,400 for models like the Fifty Fathoms Automatique (ref. 5015 12B30 B52B).
  2. Blancpain Villeret Collection: Named after the village where Blancpain started, this collection features traditional dress watches and grand complications. The Villeret Quantieme Complete Calendar (ref. 6264 1127 55B) starts at about $14,000.
  3. Blancpain Fifty Fathoms Bathyscaphe: Inspired by 1960s design, this collection includes models with modern calibers and materials like ceramic and titanium. Complications include triple calendars and flyback chronographs. A 38mm version in steel with traditional blue, black, or white dials is available, with the white dial versions priced around $7,600 to $7,700.
  4. Blancpain Air Command Collection: Featuring a design inspired by the brand’s history in aviation, this collection includes models like the Air Command (ref. AC02 36B40 63B) priced around $32,300.
  5. Blancpain Ladybird Collection: Catering to a more feminine audience, the Ladybird collection offers mechanical watches with feminine designs, from simple time-only pieces to fully gem-set masterpieces. Prices range significantly, with models like the extra-flat Ladybird Ultraplate ref. 0062 1954F 52A priced around $17,000.
  6. Blancpain Métiers d’Art Collection: Showcasing hand-engraved, painted, and finished dials, this collection features unique pieces and custom timepieces.
  7. Blancpain Le Brassus Collection: Named after the town where the second branch of Blancpain’s manufacturing opened, this collection blends intricate dial designs with high-end complications. Models in this collection can be quite pricey, such as the Le Brassus Carrousel Repetition Minutes Chronographe Flyback (ref. 2358-3631-55B), priced at $469,400.

The starting prices for Blancpain watches generally begin around $10,000 for basic stainless steel models, but they can escalate to $500,000 or more for highly complicated and jewelry pieces.

Link for a deep dive into Blancpain watches.

A. Lange & Söhne

A pinnacle of German watchmaking, known for elegant and intricate designs.

A. Lange & Söhne models and prices

A. Lange & Söhne, renowned for its high-end timepieces, offers a range of luxurious watches with prices reflecting their exquisite craftsmanship and complexity. Here are some models and their approximate prices as of 2023:

  1. A. Lange & Söhne Datograph Flyback Limited Edition (405.831): This limited-edition model, of which only 2 pieces are made, is priced at around $190,000.
  2. A. Lange & Söhne Saxonia Collection: The Saxonia collection, known for its elegant and refined designs, has models starting at approximately $19,402.
  3. A. Lange & Söhne Lange 1 Collection: The Lange 1 collection, a flagship series with its distinctive design, starts from about $38,710.
  4. A. Lange & Söhne 1815 Collection: This collection, paying homage to the birth year of the brand’s founder, features models starting at around $29,966.
  5. A. Lange & Söhne Datograph Collection: For those seeking a sophisticated chronograph, the Datograph collection begins at approximately $90,713.

These collections and prices represent a snapshot of A. Lange & Söhne’s offerings, showcasing their commitment to luxury watchmaking and sophisticated designs. Link for a deep dive into the A. Lange & Söhne watch brand.

Ulysse Nardin

Renowned for marine chronometers and innovative designs.

Ulysse Nardin models and prices

The prices for Ulysse Nardin watches vary depending on the model. For example, the Ulysse Nardin Marine Chronometer 43mm Annual Calendar with a 43mm Blue Dial in Stainless Steel (ref: 1133-210/E3) is priced at around $10,000.

Link for a deep dive into Ulysse Nardin watches.


Known for bold, avant-garde designs and the Big Bang Chronograph.

Hublot models and prices

Here’s a brief summary of Hublot watch models and their prices:

  1. Hublot Classic Fusion Aerofusion Chronograph 45mm Titanium – Approximately $6,900.
  2. Hublot Big Bang Unico Titanium Blue 42mm – Around $15,900.
  3. Hublot Spirit of Big Bang Black Magic 42mm – Near $17,400.

These examples represent a range of models and price points offered by Hublot. Prices can vary based on model specifications, materials, and market conditions.

Richard Mille

A relatively new brand, celebrated for high-tech materials and designs inspired by aviation and automobiles.

Richard Mille models and prices

Richard Mille offers a wide array of luxury watch models, each with its unique features and price points. Here are some examples of Richard Mille models along with their prices:

  1. RM 63-01 Dizzy Hands – $120,000
  2. RM 055 Bubba Watson – $120,000
  3. RM 023 – $120,000
  4. RM 67-02 Extra Flat – $120,550
  5. RM 61-01 Yohan Blake – $133,150
  6. RM 35-02 Rafael Nadal – $135,000
  7. RM 63-02 Worldtimer – $145,000
  8. RM 33-02 – $145,000
  9. RM 032 Flyback Chronograph Diver’s Watch – $145,000
  10. RM 60-01 Flyback Chronograph Regatta – $150,000

For more exclusive and high-end models, the prices can go significantly higher. For instance:

  • RM 21-01 Tourbillon Aerodyne – $830,000
  • RM 66 Flying Tourbillon – $1,095,000
  • RM 88 Automatic Tourbillon Smile – $1,200,000
  • RM UP-01 Ferrari – $1,888,000

These are just a few examples from a large collection of Richard Mille watches. The prices reflect the brand’s positioning in the high-end luxury segment, with intricate designs and advanced watchmaking techniques contributing to their premium pricing.

Link for a deep dive into Richard Mille watches.


Known for the El Primero movement and contributions to chronograph technology.

Zenith models and prices

Zenith offers a variety of watch models with a range of prices. For example, the Zenith Pilot Automatic 2023 model is available in two versions: one in stainless steel priced at approximately $7,500 and another in black ceramic priced around $9,600. Another notable model, the Zenith El Primero Chronomaster Lady in Rose Gold, is priced at about $10,900.

Link for a deep dive into Zenith watches.


Combines elegance with tradition, offering timeless designs and precision.

Longines models and prices

Longines offers a variety of watch models catering to different styles and functionalities. Here are a few notable models and their key features:

  1. Longines L3.740.4.56.6 HydroConquest 41 Quartz: A diving watch with a 41mm stainless steel case, sunray black dial, and stainless steel bracelet. It features a quartz movement for precise timekeeping.
  2. Longines L2.816.4.53.2 Avigation BigEye: Part of the Heritage collection, this 41mm pilot’s watch combines a vintage design with modern technology. It features a black dial, brown calf leather strap, and a Swiss automatic movement with a 66-hour power reserve.
  3. Longines L4.795.4.78.2 Flagship Heritage 38.5 Automatic: Inspired by the 1950s Flagship model, this watch has a 38.5mm steel case, silver dial, and a brown alligator and calf leather strap. It’s powered by an automatic movement with a 50-hour power reserve.
  4. Longines L2.836.4.52.9 Ultra-Chron Diver Stainless Steel: A professional diver’s watch with a 43mm steel case, black dial, steel and sapphire bracelet. It features an automatic movement with a 52-hour power reserve.
  5. Longines L3.784.4.56.9 Hydroconquest Automatic 43: Designed for adventurers, this model has a 43mm stainless steel case, matt black ceramic dial, black rubber strap, and black ceramic case strip. It uses a Swiss automatic movement with a 72-hour power reserve.
  6. Longines L2.816.1.93.2 Avigation BigEye: Part of the Heritage collection, this model has a 41mm titanium case, blue dial, calf leather strap, and is powered by a Swiss automatic movement with a 66-hour power reserve.
  7. Longines L3.782.4.96.6 HydroConquest 43 Automatic: This elegant diving watch features a 43mm stainless steel case, sunray blue dial, and steel bracelet. It’s equipped with a self-winding mechanical movement with a 72-hour power reserve.
  8. Longines L3.812.4.93.6 Spirit Zulu Time 42 Blue: From the Spirit collection, this aviation-inspired watch features a blue dial and is powered by an automatic movement.

Link for a deep dive into Longines watches.

Harry Winston

Renowned for its combination of exquisite gemstones and high-end horology.

Harry Winston models and prices

Harry Winston offers a range of luxurious and high-end watches, each with distinctive designs and features. Here are a few models with their prices:

  1. Harry Winston Project Z Z6 Ocean Limited Edition – Priced at around $18,800.
  2. Harry Winston Premier Excenter Perpetual Calendar GMT 18K White Gold 41mm – Available for approximately $39,500.
  3. Harry Winston Ocean Lady Bi Retrograde 36mm White Gold Diamond Dial – Costs about $16,500.
  4. Harry Winston Premier Ladies Quartz 39mm Solid Rose Gold Ladies Watch – Priced at $25,000.
  5. Harry Winston Opus VII Watch 500-MMAS45WL – Offered at $99,950.
  6. Harry Winston Premier Excenter Time Zone Watch – Around $19,495.
  7. Harry Winston Premier Retro-Grade M# 200-MBAI35-WL-A – Costs approximately $8,490.
  8. Harry Winston Premier Chronograph 200/UCQ32WL.MD04/D3.1 – Available for about $13,950.
  9. Harry Winston Premier 18K EXCENTER BI-RETROGRADE – Priced at $7,950.

These models showcase a blend of exceptional craftsmanship, intricate designs, and advanced watchmaking techniques, reflecting the brand’s status in the luxury watch industry.


Known for ultra-thin watches and a blend of elegance and technical mastery.

Piaget models and prices

Piaget offers a range of exquisite watch collections known for their elegance, craftsmanship, and innovation. The Piaget Polo watches, for example, blend sportiness with sophistication, featuring cushion-shaped dials within round cases and available in various strap options like leather, alligator leather, and satin. The Piaget Altiplano collection is celebrated for its ultra-thin profile and timeless design. Piaget’s timepieces come with an array of movements, including the classic 1110P self-winding movement and the ultra-thin 7P quartz movement. Notable models like the Piaget Altiplano 900P house incredibly slim mechanical movements. In the competitive Swiss watch market, Piaget stands out for its mastery in ultra-thin designs and unique collections like the Piaget Polo.


Synonymous with timeless elegance and horological innovation.

Breguet models and prices

Breguet’s collections feature a variety of models, each distinguished by its unique design and craftsmanship. Here are some examples:

  • Classique Collection: The Classique collection showcases Breguet’s traditional design ethos. A notable model from this collection, the Breguet Classique Perpetual Calendar 7327, is priced at around EUR 85,300, which is approximately USD 90,000 to USD 95,000, varying with exchange rates and local taxes.
  • Marine Collection: Inspired by maritime exploration, the Marine collection combines elegance with a sporty touch. Specific pricing details for models like the Breguet Marine Tourbillon 5577 weren’t provided in the sources, but given its sophisticated features and luxury status, it can be expected to be in the higher price range.
  • These prices are reflective of the craftsmanship, history, and luxury status associated with Breguet watches.

These brands represent the epitome of luxury watchmaking, each with its own unique history, design ethos, and area of expertise.

As we conclude our exploration of the world’s top 20 watch brands, we’re reminded of the extraordinary blend of tradition, innovation, and artistry that defines the elite world of luxury watchmaking. These brands have not just mastered the art of timekeeping; they have etched their names in the annals of history, creating more than just timepieces—they’ve crafted legacies. Each brand we’ve discussed holds a unique story, a testament to the enduring allure of fine watches. They serve as much more than instruments of time; they are emblems of craftsmanship, symbols of status, and guardians of history. Whether you’re a seasoned collector or a newfound admirer, the world of luxury watches offers an intriguing journey through time and elegance. The intricacies of their mechanisms, the splendor of their designs, and the legacy of their names continue to fascinate and inspire. As the hands of these timeless creations continue to tick, they remind us that in the world of haute horlogerie, every second is a story, and every watch a masterpiece to be treasured.